Publics

   The role of the Public Relations is to promote the general acceptance of the company or organization, make known to the public the services it provides or goods that it produces and collect opinions in order to advise the administration on policies to follow. Thus, the Public Relations department should contribute to the aims of the institution. The public internal consists of all workers the company's workforce, from employees to management. The public external encompasses all other public that can be divided into several groups. Public government, which comprises all members of the government, diplomatic, military, political parties… Bodies of media

Consumers or users are the group that is "live" a company, consume or use in any way the products offered by the company.

Community is composed of those living in the area of the company. This is also an important public, which should be a good relationship. The client service can be in the form of direct assistance (personnel) or call.

__Any of these forms of care involves__:

1. Knowledge 2. Attitudes 3. Behaviors

These three elements must be fully integrated to reflect, so natural and genuine, a quality of care. It is not enough to know that in the client service has been to be friendly, kind. It has been that having an attitude that proves availability, reliability, and It has been that act to prove professionalism and effectiveness.

__Attitudes and behaviors are implied in the following aspects__:

● Appearance ● Expression body ● Voice

The presence care is every act of communication in which both partners are in physical presence. In f2f attendance is necessary to take into account:

-- The expression of the face; -- A voice; -- The gestures; -- The vocabulary; -- The appearance (physical posture, "clothing", combed).

__How to avoid misunderstandings__:

Accept and hear the answering a complaint should listen to the end, respond promptly and never say that the customer is wrong. Not thinking of the obstacles Do not enter a stretch of iron Request written complaints

__Public public relations__

The work of the Public Relations who begins by sending the company public this is what we call: owner of the company to distinguirmo them of the shareholders, that simply participating in a manner far, the powers of command and decision. Public internal and external Featuring up the first, as its name indicates, as being within the scope of the organization, and the latter being outside of it.

__Primary, Secondary and Marginais__ Diferenciando up each by greater or lesser degree of importance they have for the organization (greater role given to the public primary and lower the marginal).

__Supporters, opponents and indifferent__ For supporters, must exercise has been a constant effort aimed at strengthening their beliefs; against the opponents, the communication must be used persuasive enough to change your opinion on the organisation; finally, it is important to win the indifferent data, by standard, represent the majority of the public, except in cases where there is a cultural affection.

__The internal public relations__ Also called human relations in the company, act as a link between the administration and its staff, targeting a good internal communication and the establishment and maintenance of a good environment to work

__The external public relations__ They aim, on the other hand, the good understanding between the company and its various public external (suppliers, organ of power, consumers, etc.), And, secondly, the projection of a good image of this to the outside world.   Nuno Silva Filipe Cabral